Everist’s motto, “Eco for Everyone” deeply resonates in a global beauty culture dominated by harmful ingredients, wasteful packaging, and rampant green-washing. Offering organic, water-less shampoo concentrates in simple returnable and recyclable packaging, Everist is dedicated to reducing plastics and synthetics in our environment.

It felt only natural to work so closely on this unique brand’s identity-shaping; from the strategic launch, design strategy and content creation, right through to product design, Po brought this brand to life from the roots up.